The Rise and Fall of the Lincoln Project

Elections
From left to right: Reed Galen, John Weaver, Rick Wilson, and Steve Schmidt.

(National Review Illustration/Cristi Name)

There have been plenty of grifters in the political world. But what made the Lincoln Project grift unique was that much of it played out on television.




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T
here was nothing special about the Lincoln Project. Its ads were coarse, but this is a coarse age, and its efforts were neither creative nor particularly offensive. Its opacity and self-dealing, its unwieldy coterie of advisers and hangers-on, have all been mainstays of the #Resistance. Far from the only anti-Trump Super PAC run by former Republican consultants, the Lincoln Project lacked originality even in its ambitions. When, post-election, its founders sought to break into the media business, they were angling to become little more than a slightly older, slightly lower-end version of Crooked Media, the podcast and events network created

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