Jeremy Boreing, co-founder of the Daily Wire, responded to a controversial Hershey’s Canada ad featuring a transgender activist by launching an unapologetically gender-specific rival to the chocolate giant’s bars.
“We have two kinds: SheHer and HeHim,” said Boreing, in the 48-second ad. “One of them has nuts. If you need me to tell you which one it is, keep giving your money to Hershey’s.”
Boreing encouraged consumers to stop “giving your money to woke corporations that hate you” in the brief ad released Friday.
Daily Wire personalities Michael Knowles and Brett Cooper flank Boreing as he walks onto the set to display the new product.
Daily Wire reported they had officially sold more than 200,000 bars in a Saturday afternoon tweet.
“I’m in,” actor Rob Schneider tweeted Saturday.
“Nothing is sweeter than truth,” account @JeremysRazors tweeted in response. Jeremy’s Razors, an alternative to Harry’s Razors, is another company born of Boreing’s capitalism-driven approach to directly challenging woke companies via old fashioned competition. His approach is simple: offer consumers an alternative to turning over heaps of cash to corporations that mock them and actively work against their most cherished values.
The websites for Hershey’s and the Harry’s alternatives are strategically easy to remember: ihateharrys.com and ihatehersheys.com.
“Does Hershey’s even know what a woman is?” Brett Cooper asked in an Instagram post Friday.
The Hershey’s Canada ad that sparked the unusual offering involved Fae Johnstone and four women whom the company chose to represent the face of its International Women’s Day campaign called #HERforShe.
International Women’s Day is March 8.
On its website, Hershey’s Canada describes Johnstone, a biological man, as “a leading voice in the conversation around Canada’s 2SLGBTQIA+ issues, advocating for transgender rights and banning conversion practices.”
2sLGBTQIA+ is an acronym for two-spirit, lesbian, gay, bisexual, transgender, queer/questioning, intersex, asexual, and unspecified other categories.
The five, limited edition specialty bars with “Her for She” wrappers feature the names and artistically rendered faces of the people chosen for to represent the campaign.
Hershey’s Canada shared the longer spot with the chosen five in an unlisted video on its YouTube channel. The video featuring Johnstone alone is also unlisted. The company links to both on its website.
“We can create a world where everyone is able to live in public space as their honest and authentic selves,” Johnstone says in the individual spot.
The video announcing the offering garnered more than 4.3 million views since it aired Friday. Watch Boreing introduce the company’s HeHim and SheHer varieties of Jeremy’s Chocolate below.
Fine. I’ll do it. Introducing Jeremy’s Chocolate.youtu.be
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