Ben & Jerry’s Ice Cream ends paid advertising on Twitter over ‘proliferation of hate speech’

News & Politics

Famously liberal ice cream company Ben & Jerry’s released a statement on Thursday ending its paid advertising on Twitter and calling on other companies to do the same.

Elon Musk has been under fire from those on the left who claim that hate speech has increased on the popular platform since he acquired Twitter for $44 billion. Musk has said that he has merely made the platform safe for free speech.

The statement from Ben & Jerry’s cited its “progressive values” as the reason for the policy change.

“We’ve watched with great concern the developments at Twitter following Elon Musk’s purchase of the social media platform. Hate speech is up dramatically while content moderation has become all but non-existent. In addition to the changes on the platform that have led to an increase in hate speech, Musk himself has doubled down on dangerous anti-democratic lies and white nationalist hate speech,” read the statement.

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“The platform has become a threatening and even dangerous space for people from so many backgrounds, including people who are Black, Brown, trans, gay, women, people with disabilities, Jewish, Muslim and the list goes on,” the statement continued. “This is unconscionable in addition to being plain bad business.”

The company went on to demand that Musk and Twitter take a stand against “toxicity” on the platform and called on other companies to boycott advertising until they do.

“For the time being, we will continue to maintain a presence on the platform to connect with our community, but will revisit that presence as needed pending developments in this space,” the company concluded.

The company has also refused to do business in Israel as a form of protest in support of the Palestinian cause.

Ben & Jerry’s Ice Cream has nearly half a million followers on Twitter.

Here’s more about Musk’s Twitter moves:

How Elon Musk Is Using Twitter to Save

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