People will soon be able to pre-order a bizarre alcoholic beverage said to taste — and apparently smell— like the popular Doritos snack chip.
“Empirical x Doritos captures all the indulgent flavors of your favorite Nacho Cheese in liquid form,” Empirical states. “The spirit opens with umami and tangy aromas of nacho cheese, moving to the deeper, corn-forward flavors of the chip to finish on a soft salty note.”
A post on the Frito Lay website explains that actual Doritos were used to extract the flavor of the chips to make the drink.
“This limited-release offers a multi-sensorial, savory nacho cheese-imbued beverage experience that smells and tastes just like the real thing,” Frito Lay claimed. “To create the flavor, the many flavor layers of Doritos Nacho Cheese are extracted through Empirical’s innovative production process, using real Doritos chips and retaining their essence through vacuum distillation. Unlike traditional distillation methods, vacuum distillation operates at lower temperatures, preserving the full spectrum of flavors derived from Doritos.”
“Limited-edition bottles of Empirical x Doritos Nacho Cheese Spirit will be available next month for a suggested retail price of $65.00 (42% ABV, 750ml) online and in select New York and California markets. Pre-orders begin December 13, 2023 at doritos.x.empirical.co,” according to Frito Lay.
In a piece on Business Insider, John Kell, who tried the odd concoction, noted that he did not think he’d recommend the drink.
“After sampling the Doritos Nacho Cheese liquor, I don’t think I’ll have it again, and I don’t think I’d recommend it to others. The biggest barrier is the cost: $65, a tough price to stomach with so many exceptional liquors sold at that price point,” Kell wrote.
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