Can’t Make This Up: WashPost Cites Debunked Study to Push DEI

News & Politics

Two writers for The Washington Post tried to make the case for discriminatory diversity equity and inclusion initiatives (DEI) in an article about DEI’s rebranding. However, they relied on debunked research to do it. 

A May 5 article by The Post referenced a pro-DEI study by management consulting firm McKinsey & Company on the “business case for DEI” in response to the increased condemnation aimed at the infamous leftist acronym. 

Strikingly, these studies, which linked greater diversity to profitability, had already been ripped to shreds long before May 5.

In March 2024, UNC-Chapel Hill Professor of Accounting John R. M. Hand and Texas A&M Associate Professor of Accounting Jeremiah Green exposed these studies, noting that they could not replicate McKinsey’s work. 

Green and Hand wrote that their “inability to quasi-replicate [McKinsey’s] results suggests that despite the imprimatur given to McKinsey’s studies, they should not be relied on to support the view that US publicly traded firms can expect to deliver improved financial performance if they increase the racial/ethnic diversity of their executives.”

The Post reporters Taylor Telford and Julian Mark not only ignored Green and Hand’s research but went ahead and cited McKinsey anyway. 

“Many large companies see a correlation between a diverse workforce and financial success, and routinely tout the ‘business case’ for DEI,” they wrote. “Companies with the highest racial, ethnic and gender representation are 39 percent more likely to financially outperform, according to a 2023 study by McKinsey & Co. involving more than 1,200 firms worldwide.”

Telford and Mark went on to mention that, “In his annual letter to shareholders this year, JPMorgan Chase CEO Jamie Dimon emphasized that DEI ‘initiatives make us a more inclusive company and lead to more innovation, smarter decisions and better financial results for us and for the economy overall.’”

But where did Dimon get that idea? McKinsey—of course.

JPMorgan leaned on McKinsey’s published fig leaves for discrimination. To this day, JPMorgan cites one of these McKinsey studies “Diversity Matters” on their website: “According to a study conducted by McKinsey & Company diversity creates increased client orientation and a diverse talent pool, which fosters creativity, improves collaboration and results in enhanced employee performance.”

When JPMorgan Asset Management CEO George Gatch called diversity, equity and inclusion “critical to our success” in a video, McKinsey once again showed up in the footnotes. 

Telford and Mark are correct that many corporate leaders embraced McKinsey’s DEI propaganda. The Daily Wire host Matt Walsh recently went after the former CEO of Intel and Dallas Mavericks owner Mark Cuban for using McKinsey as an excuse to push DEI. 

Conservatives are under attack! Contact ABC News (818) 460-7477, CBS News (212) 975-3247 and NBC News (212) 664-6192 and demand they report on the dangers of leftist DEI ideology infecting corporate America.

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