NBA Ratings Continue to Crater As League Pushes Their Far Left Politics and BLM Activism

US

NBA players kneel for US National Anthem

The NBA made it a priority to push the Black Lives Matter Marxist movement this year in their games and and pre-game.

Last week top players met with Barack Obama before they boycotted their playoff games.
They later made demands on the league to promote leftist politics and civic engagement.

UPDATE: Lebron James and NBA Players Met with Obama Before Threatening League with Boycott Unless They Promote Leftist Politics and Civic Engagement

The political activism may be having an effect on viewership.

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The NBA’s network TV is down 45%. TV ratings on ABC are down 40% on TNT from their peak nearly a decade ago.

The Daily Wire reported:

A report from City Journal outlined the staggering ratings hit of the NBA because of its left-wing activism, most recently wearing social justice-themed warmups and jerseys and even postponing playoff games over the police shooting of Jacob Blake.

“Americans have been falling progressively out of love with the NBA, for instance, and the pandemic has only exacerbated an already difficult situation,” the report says. “TV ratings, mediocre after the season restarted, are down collectively by 40 percent on the TNT network, and 20 percent on ESPN, since their peak nearly a decade ago.”

The report noted that the NBA’s “network TV premium broadcasts ratings on ABC are off by 45 percent,” which “a former public relations executive for the NBA describes as a ‘cratering’ of viewership,” per The Athletic.

The pick-up in social justice-themed activist has been, in large part, sparked by Los Angeles Lakers player LeBron James.

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4 Comments

  1. Thanks to the idiot LeBron James, the NBA is going to continue to have a negative audience. Nobody wants to hear a professional athlete try to sway the public into his way of thinking where he does not have the experience to give an opinion that would hold water for anyone. I won’t watch anymore NBA until LeBron James apologizes.
    He needs to keep his opinions to himself. If he had done that, the NBA would be in a better place now.

  2. If LeBron had kept his flapper shut, he wouldn’t have exposed just how ignorant he is. Most people watch basketball games for the entertainment value. Since they plastered the arena floors with BLM & allowed the players to put idiotic slogans on the back of their jerseys in lieu of their names, I am done with the NBA. PERIOD!

  3. Never did watch the NBA because when my kids were young and played they had to shoot at a 10ft goal. 10 feet is nothing for a 6-7 footer. That’s not entertainment to me. And now the MLB has jumped on the wagon. When I was working if I protested during working hours, I was told to stop or lose my Job. Told I could do it on my own time. Seems to me that if these prima donas don’t want to play, the team should be handed a forfeit for not showing up just like at every other. If a team doesn’t show it should forfeited the game and the owner should fine them. Instead,!they give into them and lose money at the gate.

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