‘YOUR voice makes a difference’: Coca-Cola takes a ‘pause’ on woke initiatives after BIG boycott

News & Politics

Earlier this year, Coca-Cola became the poster child for how a corporation could shove leftist ideologies onto its consumers. The company suspended advertising on Facebook in a push to censor former President Donald Trump, published a manifesto about racial equity, and demanded all legal teams working for Coke meet certain diversity quotas.

But now, after Trump, Sen. Ted Cruz (R-Tx.), Sen. Rand Paul (R-Ky.), and many other conservative voices called for a boycott of the company’s products, Coca-Cola appears to be shifting directions.

The Washington Examiner reported that the company issued a conciliatory statement after conspicuously failing to appear on a published list of hundreds of corporations and individuals that signed a statement denouncing the Georgia voting bill.

“We believe the best way to make progress now is for everyone to come together and listen respectfully, share concerns, and collaborate on a path forward. We remained open and productive conversations with advocacy groups and lawmakers who may have differing views,” the company said. “It’s time to find common ground. In the end, we all want the same thing – free and fair elections, the cornerstone of our democracy.”

Then last week, Coca-Cola Co.’s new general counsel, Monica Howard Douglas, told members of the company’s global legal team that the diversity initiative announced by her predecessor, Bradley Gayton, is “taking a pause for now.” Gayton resigned unexpectedly from the position on April 21, after only eight months on the job, to serve as a strategic consultant to Chairman and CEO James Quincey.

“Why is Coca-Cola ‘taking a pause’ on all of these? Because you have been standing up,” Glenn Beck said on the radio program Monday. “You and others have been standing up. Your voice, it’s the power of one. Your voice makes a difference.”

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1 Comment

  1. “We discovered people don’t like Woke. So, we’re going to put a pause on that and hope people forget we embraced a broken philosophy. We still believe in it, but we’re trying to make people forget. After all, there is always something else for people to be mad about …”

    That’s what they really said. They’re hoping time will dull our memories. Not happening. They’ve gone too far, and people will actively go out of their way to keep such memories alive. Not that there will be much need for it, because once you go Woke, there are only two options.

    Lose your pants or stop letting the LEFT dictate the direction the company should be going.

    And since they’re chicken littles, we know the latter isn’t likely! So they’re going to try something else. They’ll try and play buzzword bingo, hoping to trick us with different words meaning the same thing.

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