Elon Musk, who announced on Thursday that he had hired someone to begin serving as Twitter CEO in around six weeks, revealed on Friday that Linda Yaccarino is individual he picked for the job.
“I am excited to welcome Linda Yaccarino as the new CEO of Twitter! @LindaYacc will focus primarily on business operations, while I focus on product design & new technology. Looking forward to working with Linda to transform this platform into X, the everything app,” Musk tweeted on Friday. “I think people from both sides of the political spectrum will find Linda to be smart, fair and reasonable,” he noted in another tweet.
Yaccarino had been working as NBCUniversal chairman of global advertising and partnerships, but the company announced on Friday that she was departing effective immediately.
According to her LinkedIn page, Yaccarino has ties to the World Economic Forum, and she helped promote COVID-19 vaccination when she served as chair of the Ad Council board of directors.
The LinkedIn profile also describes her as a “Global Leader.”
“Yaccarino is the Chairman of the WEF’s Taskforce on Future of Work and sits on the WEF’s Media, Entertainment and Culture Industry Governors Steering Committee. She is also highly engaged with the Value in Media initiative,” her LinkedIn profile states. “As 2021-2022 Ad Council Chair, Yaccarino partnered with the business community, the White House, and government agencies to create a COVID-19 vaccination campaign, featuring Pope Francis and reaching over 200 million Americans.”
Some people have voiced concerns about Musk’s decision to enlist Yaccarino as the company’s CEO.
“We’re all getting banned again,” Jackson Hinkle tweeted.
Retweeting Hinkle, Luke Rudkowski wrote, “and here come the shadow bans….again…..”
But Musk pushed back, tweeting, “That will not be the case.”
Someone laid out mulitple concerns about Yaccarino before concluding that “she’ll bring in advertising revenue in the short term, but she’s a long-term mistake.”
“I hear your concerns, but don’t judge too early. I am adamant about defending free speech, even if it means losing money,” Musk replied.
Musk announced that he plans to host a Twitter spaces chat with Yaccarino where people can ask them questions. “As soon as @LindaYacc is ready, we will do a Spaces where you can ask us anything,” he tweeted.
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