Dylan Mulvaney, the transgender figure whose social media posts about Bud Light sparked a damaging boycott movement, said that the brand has not reached out to him amid the cultural firestorm.
In a video shared on social media, Mulvaney opined that it is worse for a company to hire a transgender individual and then not openly support that figure than it would be to never hire a transgender figure. Mulvaney said not standing behind the person gives customers the green light to be “transphobic” as well as “hateful.”
Mulvaney claimed that he has faced “bullying” as well as “transphobia.” He said he has been afraid to depart his house and has “been ridiculed in public” and “followed.” He also said he has experienced “loneliness that I wouldn’t wish on anyone.”
Mulvaney, a man who identifies as a woman, said that regardless of “horrible messages, or news anchors misgendering me, or companies going silent,” he can “see the woman that I am” when he looks into the mirror.
Bud Light recently resumed tweeting again after a prolonged period of silence on Twitter, but the new tweets have been ratioed due to long-lasting, widespread negative public sentiment.
Anheuser-Busch previously sent Mulvaney a can with his face on it. Earlier this year, Mulvaney showed a photo of the can in a video advertising Bud Light. Recently, when asked whether the company would send Mulvaney the can again, CEO Brendan Whitworth seemed to dodge the question. He said the company needs to understand what consumers want and expect from large brands. Pressed on whether the company had made a mistake, Whitworth said that Bud Light has supported the LGBTQ movement for years.
Indeed, the company has even continued to trumpet its support for the LGBT agenda in the face of the Mulvaney fiasco. A press release last month discussed Bud Light’s support for the National LGBT Chamber of Commerce. “We look forward to extending our work with the NGLCC to continue making a positive impact on the LGBTQ+ businesses that play a critical role in bringing people everywhere, together,” Anheuser-Busch said, according to the press release.
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