Anheuser-Busch heir Billy Busch offered to buy back the company that bears his family name if Anheuser-Busch InBev, the international beer conglomerate that owns the iconic brand, offered to sell it.
Speaking on OutKick with Tomi Lahren, Busch predicted that Anheuser-Busch InBev will experience a long road to recovery after facing a months-long boycott for partnering with transgender influencer Dylan Mulvaney — if the company can recover at all. And if the Belgium-based company wants to offload what may now be a liability, Busch said he would be happy to buy it back.
“If they don’t want that brand any longer, sell it back to the Busch family. Sell it to me. I’ll be the first in line to buy that brand back from you, and we’ll make that brand great again,” Busch said.
Anheuser-Busch Heir Billy Busch On Bud Light Collapse! | Tomi Lahren is Fearlesswww.youtube.com
If that happened, Busch said the first thing he would do is apologize to Bud Light’s customers and restore Anheuser-Busch’s culture, which was known for appreciation of its customers and its employees.
“That culture is completely gone now,” Busch said.
The difference between Anheuser-Busch’s history of success and its downward spiral under InBev’s control, Busch said, is that his family understood their customers.
“They knew who their drinkers were,” Busch said. “They were with the bar owners and the restaurant owners and the liquor store owners and talking to these people day in and day out. Even my dad at 89 years old, 90 years old, he was still going to the bars selling Budweiser back in those days.”
“We’ve always cared very, very much about the people in America. What made this company great was America, of course,” he continued.
Current company leadership made a critical error by relying on people educated in “woke colleges” to run advertising, Busch went on to say. It’s how Bud Light, for example, ended up hiring an executive who seemingly looked down upon the blue-collar, “fratty” image the Bud Light brand had spent years building.
“When you are a foreign company and you rely on these woke students that are coming out of these woke colleges to do your advertising for you, you’re making a big mistake,” Busch said. “You need to go out there and understand who your core customer is.”
Anheuser-Busch is hemorrhaging revenue and selling off subsidiary brands after losing its place as the producer of America’s No. 1 beer. Business wisdom says now just might be the right time to sell.
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