The Conservative Political Action Committee featured an advertisement titled “Woka-Cola,” highlighting Coca-Cola’s impact on the United States’ obesity epidemic, during its Friday program.
The ad is sponsored by the Consumers’ Research initiative, an educational nonprofit dedicated to consumer information.
The group has a website called AlwaysWokaCola.com which is devoted to exposing Coca-Cola’s “woke hypocrisy” including the company’s exploitation of forced labor, defense of Communist China and the sugar-loaded soft drink’s hazardous effects on health.
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Last year, Consumers’ Research launched a series of campaign ads calling attention to American Airlines, Nike, Major League Baseball and Ticket Master and Coca-Cola, warning the companies prioritize politicians over their consumers.
“Today, we are launching AlwaysWokaCola.com and the accompanying ads as a satirical reminder to Coke to focus on their consumers, not woke politicians. The company has taken its eye off the well-being of the customer,” Will Hild, executive director of Consumers’ Research, said in a statement in July.
“Their products continue to contribute significantly to childhood obesity, they have sourced sugar from companies in China reportedly using forced labor, and they have such poor quality control that racist directives, like ‘be less white’ are included in staff trainings,” Hild added. “Any corporation who decides to distract from their misdeeds by taking radical positions on political and social issues that are unrelated to their business to garner positive praise from woke politicians and press is on notice, it’s not going to work,”
In 2017, soft-drink titan was sued along with the American Beverage Association for allegedly knowingly misleading consumers about the health effects of its drinks.
The plaintiffs in the case have since withdrawn the complaint, claiming both groups “have moved away from claiming that their products have no connection to chronic disease.”
Last February, Coca-Cola urged it’s employees to be “less white” as part of the company’s ‘diversity training and “Confronting Racism” course.
The course, offered by Linkedin Education, was yanked offline after YouTube commentator Karlyn Borysenko received the lesson plan from an internal whistleblower and posted them on Twitter.
“In the U.S. and other Western nations, white people are socialized to feel that they are inherently superior because they are white,” one of the slides read.
“Try to be less white,” another slide instructed.
On Tuesday, “Coca-Cola Consolidated Inc. agreed to pay $3.5 million to settle a lawsuit by participants in the company’s 401(k) plan who claimed plan fiduciaries violated their ERISA duties by allowing “unreasonable” expenses and keeping high-cost, poor-performing investments in the plan’s option lineup,” Pensions & Investments reports.
— David Weigel (@daveweigel) February 25, 2022