Twitter is shelling out large sums of money to some users as part of its new ad revenue sharing model.
Billy Markus of Dogecoin cryptocurrency fame, who goes by “Shibetoshi Nakamoto” on Twitter, shared a screenshot revealing that he is slated to receive more than $37,000.
“As your share of our ads revenue in replies, you’re receiving $37,050,” the notice declared. “Your portion will be deposited into your Stripe-connected account within the next 72 hours. Thank you for being a creator on Twitter!”
Other people also reported significant payouts. Brian Krassenstein will receive $24,305, Benny Johnson earned $9,546, and Ashley St. Clair will get $7,153.
Back in early February, Elon Musk tweeted about the start of the ad revenue sharing plan. “Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads,” he wrote in February.
Then on Thursday, he noted that the newly announced payout amounts are cumulative dating back to the time of his announcement. “Revenue payout to content creators will be cumulative from when I first promised to do so in February,” Musk noted.
In order to be eligible for the ad revenue sharing opportunity, users must amass a minimum of 5 million impressions on their tweets “in each of the last 3 months.” People are required to “be subscribed to Twitter Blue or Verified Organizations” in order to be eligible.
The company describes the ad revenue sharing as part of a push to enable individuals to make a living on the platform.
“We’re expanding our creator monetization offering to include ads revenue sharing for creators. This means that creators can get a share in ad revenue starting in the replies to their posts. This is part of our effort to help people earn a living directly on Twitter,” the company notes.
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